About Jan

Jan is a successful entrepreneur with nearly 40 years’ experience in sole trading and small businesses. This experience ranges from such diverse areas as music management, catering, freelance sales, furniture design and manufacture.

In recent years, she has become more involved and more passionate about the particular issues women still have in business generally. Drawing from her own experiences and research, she is able to help other women fulfil their dreams with both practical business issues. She helps them to overcome stumbling blocks on self-confidence, self belief and self value.  She offers a unique combination of psychology, established business methodology and the best of the more woo-woo contemporary thinking.  In doing so she is able to help women identify their real goals and implement sound planning to achieve them.

In addition, she has become fascinated with the merge of how Eastern Culture is merging with Western culture, and how ancient cultures and metaphysics are being revived, all merging to give us entirely new ways of looking at our life and our aims. She believes that this mix of culture can sit well alongside traditional business teaching.

Within the pressure of everyday business life, Jan is able to offer the understanding and knowledge from everything she has learned from having been there, done that. Forty years of sales and all round business experience through highs and very definite lows is a lot of experience you don’t often find.

As a single parent, she set up a sales and supply business on a shelf, under the stairs at home with one fax/phone, a card index box and a pen. This enabled her to work and look after the children at the same time. She built up sales to the first million pound turnover in the furniture business while still working on her own and running the production side as well and then took it up to the multi-million with a sales team working with her. She has built other businesses both solo and with teams. She understands about building brands and the brand name “Jan Cavelle” is still traded by the company who bought both brand and her original designs. She believes that good sales comes from being creative with what you have, not worrying about a lot of fancy equipment or unintelligible jargon.

She was chosen as one of the first 50 Female Entrepreneur Ambassadors for Enterprise to represent Britain in the EU, promoting all enterprise. She has regularly been on local tv and radio and enjoyed deliberating on Newsnight on different topics.

She speaks at schools, colleges and to various business groups and is extremely proud to have debated at the Cambridge Union which she treasures as a personal career highlight.

These days she spends some of the year in France and divides her time between writing and coaching.

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Upcoming Events:

Women’s Influence Community Forum, Geneva

Date: 20/03/2018

Time: 9.00 - 23.00

Location: Beau-Rivage Hotel, Geneva

Women’s Influence Community Forum, Geneva

Delighted to be again part of the 2nd Women's Influence Forum, this time in Geneva.   I will be chairing the panel of the Entrepreneurs and also taking part in a very exciting new announcement from the WIC.  Watch this space !     To find out more

Jan's awards

The Institute of Directors East of England Enterprise Award

Decade of Excellence award from the National Sales Awards


Anglian Business Person of the Year