If we stop criticizing millennials, we can instead simply accept that, like every new generation, they are simply different from the ones that have gone before. It then becomes obvious that they will also need different management styles to those of older age groups. We forget that different can be positive.
In my previous article, I argued that we must stop blanket criticism of British millennials. Now, I’d like to talk about management styles and the way in which different generation could thrive together.
One central challenge is that expectations of employer and employee are so much higher now on both sides. In this fast-paced competitive world, companies need their new hires to be up, running and earning their keep faster than ever before.
Millennials themselves have acquired higher expectations of what the company they will work for should deliver. Managers, who have worked long and hard to be where they are today, find themselves being interviewed by their prospective hire rather than vice versa – and that can often cause understandable friction.
Just as we see the importance the experience plays in millennial buying choices, so it does in their choice of career. They look for a journey that will deliver both experiences and balance of life. Selecting a career on the basis that it is stable, and will enable house-buying and settling down, is no longer a given.
The economy in the last five years has taught new generations to have no faith in the existence of a stable career. Instead, they want to learn as much as possible, in a variety of roles, so that their skill set becomes as diverse as possible.
Just as millennial buying choices are greatly influenced by the ethics and values of the company behind the goods or service, so too millennials look for an employer with which they can identify morally as well. Jacqui Smith, of the successful West Sussex interior design company Homesmiths, focusses on establishing the core values of her customers in order that they can be transmitted into strong messages to her staff – and that it is this focus that wins her staff buy-in and brings about success.
Just as the clarity of values in the customer experience ensures sales, with employees it increases staff retention and therefore minimises hiring costs. Neither customers or staff will stay loyal as people used to. They will, however, stay loyal and passionate to companies whose ethics they totally buy into.
Millennials want to be proud of the company they work for, and a bad reputation will disengage employees fast. They want to be a part of something worthwhile and ethical, which will improve the world we live in.
A passing nod to company values at interview stage falls way short of what is now needed. Companies have to be seen to be living and breathing those values. Natalie Lewis, of Dynamic HR Services in Cheshire, sees a very robust and lengthy onboarding process integrating company culture and values at every point, as an essential investment for small and medium-sized companies alike.