Good customer service has become the key to business success, and a vital way for small companies to stand out against the giants. It wins trust, loyalty and sales.
Service and the customer experience have to be at the heart of every company’s strategy now as expectations get higher every year. Technology means you can chose a mix of platforms to suit you and your business from live chat, chat bots, VoIP, messaging, social media, or the old fashioned telephone. Customer service is often judged on its speed of response now, and emails can often be too slow.
Technology is great for low priority customer service. For some businesses issues service can be optimized by developing a really good FAQ on the web site, which allows customer success and satisfaction by enabling them to find the solution for themselves 24/7 – and at a very cheap price to provide. Read more