Category Archives: Business

Understanding the value of your proposition

One of the biggest mistakes start-ups make is to be so focussed on their amazing idea or great product, they fail to stop and consider if their customers will find it just as desirable.  Or worse, their own conviction makes them dismiss this as inevitable.  Sadly, here is nothing inevitable about it.   Without creating a…
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Ten Top tips from the Best in Business

  Starting and growing a business is one of the most exciting journeys you can take.  Like any journey, each person’s experience will be different.  There will be times you enjoy and times you want to turn tail and run home.   Because every journey is different, there are no hard and fast rules for every…
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