Category Archives: Business

Understand the buyer

The biggest mistake that people make when starting out in business is to rely on their own belief in their product or service. Bar giving you confidence, it makes absolutely no difference how amazing you think what you do is. It is what potential buyers think – or more importantly feel – that is going…
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Behaviour of business heavyweights shows burnout is no longer cool

 Eastern practices and holistic solutions are becoming more widespread in all aspects of business life;  a remedy to the now bygone times where burnout and exhaustion were almost celebrated. Feng-shui made an appearance in the workplace some years ago, led by The Body Shop, and BA. Recently, many companies including Virgin are adopting even more…
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Healthier, fitter staff drive profits forward

Led by the demands of the increasingly health conscious millennial generation, health and fitness is a booming business in its own right. Millennials are spending more on taking care of themselves mentally and physically than any previous generation. Self-care is seen as a necessity, rather than a luxury. Boomers tendencies to look at self-neglect and…
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The danger of Fear

  Fear is a far bigger danger to us than what we are afraid of.  Fear can stop us trying.  Fear can stop us experiencing.  Fear can stop us living.  Everyone is frightened of failure. But the amount we fear it can be paralyzing. We can continually worry what people think about us, worry about our abilities,…
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