Category Archives: Featured

Visions, missions, USPs, KSPs – they are not just empty words

At a first glance, your vision and mission statements may not seem a fit with the rest of the sales and marketing acronyms.  We all know that visions and missions are vital for you and your staff to get excited about leading to real buy-in to the business.   But the ethical and emotional stuff that…
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Old-fashioned management styles will not work anymore

If we stop criticizing millennials, we can instead simply accept that, like every new generation, they are simply different from the ones that have gone before. It then becomes obvious that they will also need different management styles to those of older age groups. We forget that different can be positive. In my previous article,…
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We need to stop blanket criticism of British millennials

I saw a recruitment ad on social media recently, stating in no uncertain terms that lazy, over-entitled British millennials need not apply. It was unsurprising to see the comments were a torrent of aggrieved and abusive responses from applicants and other businesses alike. Just as I, too, wanted to give all British millennials a sympathetic…
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Are your staff still using a phone?

Remember that old thing called a phone?  That was once such a centre for all things business?  Yes, I know.  It’s been downgraded.  We have internet sites where the bots can talk to our customers instead.   We have marketing departments whose targeting is so sharp that they would have us believe we can finally un-employ…
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