Category Archives: Sales and Marketing

Providing good customer service has never been more difficult

With expectant consumers to drop a brand at any moment, good customer service is now a multifaceted discipline. [button text="Read more" link="http://realbusiness.co.uk/hr-and-management/2017/09/04/providing-good-customer-service-never-more-difficult/" style="primary" size="normal" target="_blank" display="inline" icon="no"]
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The key to unlocking gatekeepers

We all know how important it is to find the right person to speak to when you are selling.   But how to identify them and then how to get to actually speak to them can seem an un-achievable nightmare. [button text="Read more" link="http://www.enterprising-women.org/top-tips-dealing-automated-gatekeepers" style="primary" size="normal" target="_blank" display="inline" icon="no"]    
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Marketing strategies fail to recognise brand loyalty being seriously tested

In the 20th century, marketing played into the customer’s fears and anxieties. Now, we appeal to the customers aspirations. [button text="Read more" link="http://jancavelle.co.uk/sales-and-marketing/marketing-strategies-fail-to-recognise-brand-loyalty-being-seriously-tested/" style="primary" size="normal" target="_blank" display="inline" icon="no"]  
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