Category Archives: Sales and Marketing

Is price really the issue?

When I am talking to SME owners about sales, I often hear wails about how their customers do not appreciate the years of training and experience they have had and how undervalued they are. Now, I have to harsh here. Elephant trainers may well have years of experience in elephant training but it does not…
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Top tips for dealing with unhappy customers

Good customer service has become the key to business success, and a vital way for small companies to stand out against the giants. It wins trust, loyalty and sales. Service and the customer experience have to be at the heart of every company’s strategy now as expectations get higher every year. Technology means you can…
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Ignore customer churn at your Peril

      We all know that keeping customers is a business basic, but we don’t always recognize just how many good reasons are behind this.   Firstly, there is the rather large matter of your business’s reputation.   Gone are the days when a customer will stay with you for loyalty’s sake alone.   Now, they stay…
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Understand the buyer

The biggest mistake that people make when starting out in business is to rely on their own belief in their product or service. Bar giving you confidence, it makes absolutely no difference how amazing you think what you do is. It is what potential buyers think – or more importantly feel – that is going…
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