Category Archives: Sales and Marketing

Referrals – why you should ask for them (and how to)

The easiest way to meet someone new socially is for a friend to tell someone else how great you are and introduce you.  You are likely to get off to a pretty good start, and it is exactly the same in business.   But neither one of them may ever do that introduction, unless you ask…
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Providing good customer service has never been more difficult

With expectant consumers to drop a brand at any moment, good customer service is now a multifaceted discipline. [button text="Read more" link="http://realbusiness.co.uk/hr-and-management/2017/09/04/providing-good-customer-service-never-more-difficult/" style="primary" size="normal" target="_blank" display="inline" icon="no"]
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The key to unlocking gatekeepers

We all know how important it is to find the right person to speak to when you are selling.   But how to identify them and then how to get to actually speak to them can seem an unachievable nightmare.  These DM’s (or decision makers)  are almost always hugely difficult to get hold of, well protected…
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