Category Archives: Sales and Marketing

Visions, missions, USPs, KSPs – they are not just empty words

[caption id="attachment_3405" align="alignleft" width="300"] Vision Definition Magnifier Shows Eyesight Or Future Goals[/caption] At a first glance, your vision and mission statements may not seem a fit with the rest of the sales and marketing acronyms.  We all know that visions and missions are vital for you and your staff to get excited about leading to…
Read more

De-mystifying cross-selling, up-selling & incremental selling:

  While cross-selling, up-selling, incremental selling all may sound like mumbo jumbo, it is all pretty straight forward and an essential part of your proposal to your customer.    Some of the verbiage of sales is, I think, what puts off non-sales people and it stops them getting to grips with what are perfectly legitimate functions…
Read more

Top tips for dealing with automated gatekeepers

More and more, people rely on technology to protect them from people they don’t want to speak to. The ways you handle this technology will hugely increase your chances of selling successfully. Never hang up when you get an answer phone. You are already paying for the call so use it. At the very least, it gets…
Read more