Category Archives: Sales and Marketing

Top tips for dealing with unhappy customers

Good customer service has become the key to business success, and a vital way for small companies to stand out against the giants. It wins trust, loyalty and sales. Service and the customer experience have to be at the heart of every company’s strategy now as expectations get higher every year. Technology means you can…
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Ignore customer churn at your Peril

      We all know that keeping customers is a business basic, but we don’t always recognise just how many good reasons are behind this.   Firstly, there is the rather large matter of your business’s reputation.   Gone are the days when a customer will stay with you for loyalty’s sake alone.   Now, they stay…
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Understand the buyer

The biggest mistake that people make when starting out in business is to rely on their own belief in their product or service.   Bar giving you confidence, it makes absolutely no difference how amazing you think what you do is.   It is what potential buyers think – or more importantly feel – that is going…
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Referrals – why you should ask for them (and how to)

The easiest way to meet someone new socially is for a friend to tell someone else how great you are and introduce you.  You are likely to get off to a pretty good start, and it is exactly the same in business.   But neither one of them may ever do that introduction, unless you ask…
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