Category Archives: Sales and Marketing

Understand the buyer

The biggest mistake that people make when starting out in business is to rely on their own belief in their product or service.   Bar giving you confidence, it makes absolutely no difference how amazing you think what you do is.   It is what potential buyers think – or more importantly feel – that is going…
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The Three Sides to Customer Service

There are three sides to look at when you are thinking about customer service: your strategy, the what, why and how of what you are aiming to achieve; your people - the people who are going to deliver it, your customer – and what they want out of it. Each of the three is equally…
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Top tips for dealing with unhappy customers

Good customer service has become the key to business success, and a vital way for small companies to stand out against the giants. It wins trust, loyalty and sales. Service and the customer experience have to be at the heart of every company’s strategy now as expectations get higher every year. Technology means you can…
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Providing good customer service has never been more difficult

A decade or so ago, a customer service department was simply a vehicle for mopping up any issues that might occur in the course of everyday life, perhaps a well-intentioned limp down an extra half mile for the client. Those days are long gone – good customer service is a must.        …
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