Category Archives: Sales and Marketing

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Sales is all about collaboration

Sales is all about collaboration
To really understand sales and marketing, you need to look back to its historical roots in early 20th century America, where the new, huge manufacturers re-organised a motley assortment of peddlers and travelling men into the sleekest of salesforces to offload this new avalanche of goods.  Europe simply didn’t manufacture to the same scale so…
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The importance of the right sales data

The importance of the right sales data
When I first worked in sales, I was employed by a large, high street chain of employment agencies.  We were given a day’s introductory telephone sales training, covering the rudiments of cold calling and listening to endless tapes of attempts.   Then, it was straight out and get to it.  They had a strict policy of…
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The age old chasm between sales and marketing

The age old chasm between sales and marketing
When I first started out on my search for a daily crust, I worked through the entire gambit of sales jobs, from B2B, B2C and direct tele-sales.   Tele-sales is often confused with tele-marketing;  the latter is when the caller is more engaged in spreading the company word or doing market research,  whereas tele-sales has always…
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How to enjoy Cold Calling:

How to enjoy Cold Calling:
Cold calling has bad press.  Many entrepreneurs, however, view cold calling with excitement, knowing that it is the key that will unlock new business.  It is vital that anyone doing cold calls has this attitude and are eager to go hunting for success, relating to the results it will bring, be it their own bonus…
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