Category Archives: Sales and Marketing

Sales is all about collaboration

To really understand sales and marketing, you need to look back to its historical roots in early 20th century America, where the new, huge manufacturers re-organised a motley assortment of peddlers and travelling men into the sleekest of salesforces to offload this new avalanche of goods.  Europe simply didn’t manufacture to the same scale so…
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Is Influencer Marketing here to stay?

  Gaining followers for a cause by having a charismatic frontman has gone on through history.   The current incarnation is the celebrity influencer or blogger. Influencer marketing rose massively in 2017.  But perhaps it is unsurprising to read a report from Saatchi New York recently which found generation Z to be turning away from the…
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The importance of the right sales data

When I first worked in sales, I was employed by a large, high street chain of employment agencies.  We were given a day’s introductory telephone sales training, covering the rudiments of cold calling and listening to endless tapes of attempts.   Then, it was straight out and get to it.  They had a strict policy of…
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The age old chasm between sales and marketing

When I first started out on my search for a daily crust, I worked through the entire gambit of sales jobs, from B2B, B2C and direct tele-sales.   Tele-sales is often confused with tele-marketing;  the latter is when the caller is more engaged in spreading the company word or doing market research,  whereas tele-sales has always…
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