Category Archives: Sales and Marketing

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The importance of the right sales data

The importance of the right sales data
When I first worked in sales, I was employed by a large, high street chain of employment agencies.  We were given a day’s introductory telephone sales training, covering the rudiments of cold calling and listening to endless tapes of attempts.   Then, it was straight out and get to it.  They had a strict policy of…
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The age old chasm between sales and marketing

The age old chasm between sales and marketing
When I first started out on my search for a daily crust, I worked through the entire gambit of sales jobs, from B2B, B2C and direct tele-sales.   Tele-sales is often confused with tele-marketing;  the latter is when the caller is more engaged in spreading the company word or doing market research,  whereas tele-sales has always…
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How to enjoy Cold Calling:

How to enjoy Cold Calling:
Cold calling has bad press.  Many entrepreneurs, however, view cold calling with excitement, knowing that it is the key that will unlock new business.  It is vital that anyone doing cold calls has this attitude and are eager to go hunting for success, relating to the results it will bring, be it their own bonus…
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What a difference a voice makes

What a difference a voice makes
We all react to people and make assumptions if not judge them consciously and subconsciously.  Even if you see someone in the pub for the first time, there is an initial primal reaction to the way people are, there are assumptions based on age, sex or looks, facial expressions and a whole manner of other…
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