Category Archives: Sales and Marketing

What a difference a voice makes

We all react to people and make assumptions if not judge them consciously and subconsciously.  Even if you see someone in the pub for the first time, there is an initial primal reaction to the way people are, there are assumptions based on age, sex or looks, facial expressions and a whole manner of other…
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10 Great tips for confidence when selling or presenting

When I started out in business, I absolutely loathed selling in person.   I was horribly self-conscious, socially awkward and agonized badly on the odd time I scraped up the money to go out to sell.   I suffered stage fright beforehand, and black misery of  “if only’s” afterwards.   Over several decades, I finally learned a bit…
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Visions, missions, USPs, KSPs – they are not just empty words

[caption id="attachment_3405" align="alignleft" width="300"] Vision Definition Magnifier Shows Eyesight Or Future Goals[/caption] At a first glance, your vision and mission statements may not seem a fit with the rest of the sales and marketing acronyms.  We all know that visions and missions are vital for you and your staff to get excited about leading to…
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