Articles & Writing

Here are a selection of articles I have written from publications all over the world.  I have written for Real Business  for several years and have expanded my subjects in recent years.   Have a browse through the old ones shown in categories on the left.  I am very happy to pitch for commissions on articles on broad variety of topics, but including :

  • Business and entrepreneurship
  • Feminism, plus women and work and outside it
  • Psychology
  • Lifestyle including work life balance
  • Sales and marketing
  • Authenticity
  • Change
  • Challenges & Advantages in the Third Act

My own blogs are a a mixture of subjects, anything that I feel particularly strongly on,  or something I have found worth sharing .   A bit diverse but I hope they will both entertain and help you to know me better.

I am qualified copywriter and a writing course junkie, continually trying to improve my craft.   I occasionally take on copy-writing work such as blogs, press releases or newsletters for clients too so if I can be of help on that please email me on jan@jancavelle.co.uk

 

12 Tips for Developing a High Growth Team

We all know that it isn’t strategy, nor individual performance, but teamwork that remains the ultimate competitive advantage for businesses.   It is a rare gem, and business owners need to be focussed on it.  Your team is what will determine your business’s growth. Putting a great team together is not easy. Great teams do not…
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Is Influencer Marketing here to stay?

  Gaining followers for a cause by having a charismatic frontman has gone on through history.   The current incarnation is the celebrity influencer or blogger. Influencer marketing rose massively in 2017.  But perhaps it is unsurprising to read a report from Saatchi New York recently which found generation Z to be turning away from the…
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The importance of the right sales data

When I first worked in sales, I was employed by a large, high street chain of employment agencies.  We were given a day’s introductory telephone sales training, covering the rudiments of cold calling and listening to endless tapes of attempts.   Then, it was straight out and get to it.  They had a strict policy of…
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The age old chasm between sales and marketing

When I first started out on my search for a daily crust, I worked through the entire gambit of sales jobs, from B2B, B2C and direct tele-sales.   Tele-sales is often confused with tele-marketing;  the latter is when the caller is more engaged in spreading the company word or doing market research,  whereas tele-sales has always…
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