Many solopreneurs spend a lot of their valuable time doing sales introductions. Big mistake. Huge. Meanwhile, on the receiving end, I am spending an increasing…
Customer experience optimisation and customer journey are more of those tech phrases that put terror into the uninitiated. The concepts, however, are not new. We’ve…
To really understand sales and marketing, you need to look back to its historical roots in early 20th century America,. There the new, huge manufacturers…
When I started out in business, presenting was worse than selling, and I hated that initially. I was horribly self-conscious, socially awkward, and agonised badly…