Niche Marketing Strategies That Work (and Fail) MarketingFeatured

Niche Marketing Strategies That Work (and Fail)

Niche marketing is often described as the secret path to business success. The idea of carving out a small, targeted space in an overcrowded marketplace…

Jan Cavelle19 October 2025

The Truth About MVPs (And Not Just for Tech) FeaturedBusiness StrategyStartups

The Truth About MVPs (And Not Just for Tech)

When I first heard the term MVP, I thought it referred to football. Years into running a business, I discovered it meant “Minimum Viable Product.”…

Jan Cavelle17 October 2025

Power Users in Marketing: A Secret Weapon MarketingFeaturedUncategorized

Power Users in Marketing: A Secret Weapon

Power users in marketing are the customers who shape your growth. Every business dreams of loyal customers — the ones who come back again and…

Jan Cavelle26 September 2025

Scaling Pain: When Startups Outgrow Their Teams Teams and cultureFeaturedScaling up

Scaling Pain: When Startups Outgrow Their Teams

Scaling a startup sounds like a dream—until your team starts to fall apart. Most startup advice focuses on fundraising, growth hacks, or customer acquisition. But…

Jan Cavelle12 September 2025

The Exit Experience: Building a Business from Startup to Acquisition Guest blogsEntrepreneur interviewsFeatured

The Exit Experience: Building a Business from Startup to Acquisition

Entrepreneurship is addictive. I realise that now. Two years ago, when my co-founder and I were exhausted from five years running our business and in…

Ed Johnson5 September 2025

How to Build a Social Media Strategy That Actually Works: Expert Insights Marketing

How to Build a Social Media Strategy That Actually Works: Expert Insights

When done well, having a superb social media strategy can transform your business. When done badly, it becomes a massive time-suck with little return. So,…

Jan Cavelle29 May 2025

How to have an easy – and free AI strategy Business StrategyMarketingStartups

How to have an easy – and free AI strategy

Does AI scare you? Do you think of the Matrix or yearn for the world that once was? Do you mentally reject having an AI…

Jan Cavelle28 February 2024

Is obsessing about exit really a crazy mistake? Finance and investmentScaling up

Is obsessing about exit really a crazy mistake?

Everyone talks about selling their business.   Few do so – and even fewer do so successfully.    It is far from easy to achieve a great,…

Jan Cavelle8 December 2023

3 Reasons why your sales introductions suck Sales

3 Reasons why your sales introductions suck

Many solopreneurs spend a lot of their valuable time doing sales introductions. Big mistake. Huge. Meanwhile, on the receiving end, I am spending an increasing…

Jan Cavelle2 December 2023

How can I stop being one crazy workaholic? MindsetStartups

How can I stop being one crazy workaholic?

In fairness, if you are an entrepreneur, there may be nurture or nature reasons, in addition to your love for your business, that you may…

Jan Cavelle3 October 2023

How to stand out with an inspirational brand Business StrategyMarketing

How to stand out with an inspirational brand

I am selling widgets, I hear you cry.  How on earth can I ever make my brand even vaguely sexy, let alone turn it into…

Jan Cavelle14 June 2023

Why a 5 point support team is your best weapon Startups

Why a 5 point support team is your best weapon

I was one of those accidental entrepreneurs, with an idea to make some money but no intention of making a business. I never thought of…

Jan Cavelle16 December 2022

How to optimize a brilliant customer journey Business StrategyMarketingSales

How to optimize a brilliant customer journey

Customer experience optimisation and customer journey are more of those tech phrases that put terror into the uninitiated. The concepts, however, are not new. We’ve…

Jan Cavelle9 December 2022

Hiring: these top 10 best traits to look for Teams and culture

Hiring: these top 10 best traits to look for

I used to work in a very skills-poor sector, which meant that if anyone half-skilled applied, it was tempting to say yes. A colossal mistake…

Jan Cavelle18 November 2022

Stress! 10 simple ways for beating it Mindset

Stress! 10 simple ways for beating it

A few months ago, I read a cautionary tale on LinkedIn from someone who had collapsed from overwork. I know many an entrepreneur under colossal…

Jan Cavelle4 November 2022

How to handle tough price objections easily MarketingSalesStartups

How to handle tough price objections easily

Whenever I talk sales with people, especially when I am teaching, people tell me they are drowned in price objections.  Even more so now, everyone…

Jan Cavelle21 October 2022

Mental health problems trap for entrepreneurs Mindset

Mental health problems trap for entrepreneurs

Deep breathe, not easy to say, but all through my entrepreneurial years, I had my battles with a variety of mental health problems.  But I…

Jan Cavelle23 September 2022

9 Myths of Scaling Up – Busted for success ! Scaling up

9 Myths of Scaling Up – Busted for success !

Scaling up a business is hard - I know, I have been there and got the T-shirt for falling into every mistake in the book. …

Jan Cavelle16 September 2022

Ideation: simple but proven in design thinking StartupsBusiness Strategy

Ideation: simple but proven in design thinking

Interviewing entrepreneurs, I have found that while their ideas have come in multiple ways, in multiple places, their success comes from the ideation process. Writers…

Jan Cavelle5 August 2022

A Year of Dates: the hugely successful romance Entrepreneur interviews

A Year of Dates: the hugely successful romance

When you receive a hugely romantic present, you would be forgiven for not foreseeing it would become a successful business.  But A Year of Dates…

Jan Cavelle8 July 2022

How SleepPhones solve your sleeping problems Entrepreneur interviews

How SleepPhones solve your sleeping problems

Do you struggle to get to sleep? Maybe your partner snores, you are used to sleeping pills, or are too tense or nervous?  SleepPhones® could…

Jan Cavelle20 May 2022

Hunter & Gather: delicious and good for you Entrepreneur interviews

Hunter & Gather: delicious and good for you

Amy Moring is co-founder of a range of health foods and supplements that champion optimal health and wellness. named Hunter & Gather. Amy and her…

Jan Cavelle13 May 2022

Men’s grooming brand finding colossal success Entrepreneur interviews

Men’s grooming brand finding colossal success

Lina is the co-founder and marketing director of the fast-growing men’s grooming brand for black men, Aaron Wallace. The brand is fast on its way…

Jan Cavelle14 April 2022

SleekFlow, huge success for this SaaS startup Entrepreneur interviews

SleekFlow, huge success for this SaaS startup

Henson Tsai founded his SaaS company in 2019, letting people talk to businesses and helping businesses profit. Henson named his company SleekFlow. In only a short…

Jan Cavelle8 April 2022

7 ways for success in raising investment Finance and investment

7 ways for success in raising investment

It is only in comparatively recent years that investment money has become available to start-ups. The number of scale-up investment deals is shrinking, combined with…

Jan Cavelle4 March 2022

B Corp Ambassador passionate for better results Entrepreneur interviews

B Corp Ambassador passionate for better results

Hannah Cox is the founder of betternotstop and co-founder of the Better Business Network, and Hannah is also a B Corp Ambassador, promoting the movement.…

Jan Cavelle25 February 2022

Online Learning Platform, Go1’s Massive Growth Entrepreneur interviews

Online Learning Platform, Go1’s Massive Growth

Andrew Barnes is the co-founder of Go1, a company with a vision to reach and impact one billion learners around the world with its online…

Jan Cavelle11 February 2022

Team Culture: How to make an amazing culture Teams and culture

Team Culture: How to make an amazing culture

The most essential ingredient to your company's success is your team, whether remote, hybrid or office-based. For their happiness, you need an awesome team culture.…

Jan Cavelle4 February 2022

3D, and how AI and ML can Ignite Bold Change Entrepreneur interviews

3D, and how AI and ML can Ignite Bold Change

Richard Boyd has had an extraordinary career that has led him to work with brilliant people and become a global expert in Machine Learning, AI,…

Jan Cavelle28 January 2022

Recruiting: how to attract the best talent Teams and culture

Recruiting: how to attract the best talent

It has always been tough finding the right people to help your business grow. With massive shortages of people available, recruiting is even harder now.…

Jan Cavelle21 January 2022

32 Expert tips: how to Win as an Entrepreneur Business StrategyMindsetStartups

32 Expert tips: how to Win as an Entrepreneur

It's been a tough time for entrepreneurs. But as 2021 comes to a close, I wanted to share with you some expert tips global entrepreneurs…

Jan Cavelle17 December 2021

Virtual Reality Work – an Awesome New World Entrepreneur interviews

Virtual Reality Work – an Awesome New World

The Austin-based company, Immersed, founded by Renji Bijoy, has enabled tens of thousands of users to already enjoy working in virtual reality. They are partnering…

Jan Cavelle26 November 2021

Why the British Countryside is great for travel Entrepreneur interviews

Why the British Countryside is great for travel

The ideal business to start is centred around something you love.  Samantha Evans is in that lucky position of being passionate about the British countryside.…

Jan Cavelle12 November 2021

How this software entrepreneur finds success Entrepreneur interviews

How this software entrepreneur finds success

Australian entrepreneur Matt Bullock remembers writing code to sell at school. Building things, sales, and software have been with him forever. From school, he went…

Jan Cavelle29 October 2021

Email lists: how to kickstart huge growth MarketingStartups

Email lists: how to kickstart huge growth

From the minute I mentioned to people that I was writing an article on building your email lists, the interest has been huge.   I asked…

Jan Cavelle22 October 2021

Digital Marketing: how to delight on a budget Marketing

Digital Marketing: how to delight on a budget

It’s horribly easy to get overwhelmed—and sucked into spending time and money we can't afford—on marketing in general, and digital marketing in particular. While I’ll…

Jan Cavelle10 September 2021

Composite technology offers a remarkable future Entrepreneur interviews

Composite technology offers a remarkable future

Chad Wasilenkoff has an incredible track record of building companies and has won a myriad of awards.  His latest, Helicoid Industries, is in composite technology.…

Jan Cavelle3 September 2021

Non-Alcoholic; the unforgettable new night out Entrepreneur interviews

Non-Alcoholic; the unforgettable new night out

The pandemic has seen many changes.  Some people are drinking more.  Others are more health-conscious than they were and looking for a non-alcoholic night out,…

Jan Cavelle16 July 2021

Stages to desks; one epic pivoting success Entrepreneur interviews

Stages to desks; one epic pivoting success

Stagekings was the brainchild of husband-and-wife team Jeremy and Tabitha Fleming.  Tabitha had worked in sales within the music industry for major players, including Sony,…

Jan Cavelle1 July 2021

3 Experts on how to Dominate the Marketplace Business StrategyMarketing

3 Experts on how to Dominate the Marketplace

Despite the incredibly challenging times, one area of hope and success is found within our tech companies.  But as more founders start out in the…

Jan Cavelle25 June 2021