Marketing - Jan Cavelle

Power Users in Marketing: A Secret Weapon

Power users in marketing are the customers who shape your growth. Every business dreams of loyal customers — the ones who come back again and…

Jan Cavelle26 September 2025

Marketing

How to Build a Social Media Strategy That Actually Works: Expert Insights

When done well, having a superb social media strategy can transform your business. When done badly, it becomes a massive time-suck with little return. So,…

Jan Cavelle29 May 2025

Business Strategy Marketing Startups

How to have an easy – and free AI strategy

Does AI scare you? Do you think of the Matrix or yearn for the world that once was? Do you mentally reject having an AI…

Jan Cavelle28 February 2024

Business Strategy Marketing

How to stand out with an inspirational brand

I am selling widgets, I hear you cry. How on earth can I ever make my brand even vaguely sexy, let alone turn it into…

Jan Cavelle14 June 2023

Customer Journey - Photo by Jon Tyson on Unsplash

Business Strategy Marketing Sales

How to optimize a brilliant customer journey

Customer experience optimisation and customer journey are more of those tech phrases that put terror into the uninitiated. The concepts, however, are not new. We’ve…

Jan Cavelle9 December 2022

Marketing Sales Startups

How to handle tough price objections easily

Whenever I talk sales with people, especially when I am teaching, people tell me they are drowned in price objections. Even more so now, everyone…

Jan Cavelle21 October 2022

Marketing Startups

Email lists: how to kickstart huge growth

From the minute I mentioned to people that I was writing an article on building your email lists, the interest has been huge. I asked…

Jan Cavelle22 October 2021

Marketing

Digital Marketing: how to delight on a budget

It’s horribly easy to get overwhelmed—and sucked into spending time and money we can't afford—on marketing in general, and digital marketing in particular. While I’ll…

Jan Cavelle10 September 2021

Business Strategy Marketing

3 Experts on how to Dominate the Marketplace

Despite the incredibly challenging times, one area of hope and success is found within our tech companies. But as more founders start out in the…

Jan Cavelle25 June 2021

Marketing Sales Startups

CXBuzz Interview With Jan talking about Customer Experience

Very pleased to share this interview, which appeared in CXBuzz where I talk about the importance of CX ( customer experience.) Hi Jan, tell us about…

Jan Cavelle11 March 2021